Best answer: Who is veganism targeted at?

What demographic is most likely to be vegan?

Vegans are most likely to be females under the age of 35. When did you become vegan? 78% of vegans went vegan between the ages of 16 and 34, with 52% between the ages of 16 and 24. The average (mean) age for turning vegan is 24.1, although the most frequent ages are 19, 20 and 21.

Is veganism suitable for everyone?

A vegetarian or vegan diet can be suitable for everyone. However, you might need to consider specific needs at different life stages – for example, children or if you’re pregnant.

Who is the vegan consumer?

According to a 2016 survey, people from the Asia Pacific region are the most likely to follow a vegan diet. A survey of U.S. adults found that about 60 percent of consumers considered a vegan diet to be healthy, and 12 percent of Americans under the age of fifty years identified as vegan or vegetarian in 2016.

What are vegan consumers looking for?

Plant-based consumers are likely to reach for whole food protein sources like beans and whole grains, according to Mintel. Nearly two-thirds (63%) would like more meat alternatives made with whole foods (e.g., vegetables).

What demographics are vegan?

One fourth (25%) of U.S. adults always or sometimes eats vegan meals when eating out. Six percent of American adults are vegetarian (including vegans) all the time, and half of the vegetarians are also vegan (three percent of American adults).

THIS IS INTERESTING:  Are gourmet jelly beans vegetarian?

What percentage of the black population is vegan?

By the late 2010s research was showing that up to 8% of Black Americans identified as vegan, as compared to about 3% for the US population as a whole.

What generation is most vegan?

Gen Z and Millennials are by far the most likely age groups to be vegan and vegetarian.

  • 87.5% of Gen Z are worried about the environment.
  • 41% of Gen Z feel that climate change is the single most important issue facing the planet.
  • 35% Of Generation Z Want To Be Meat-Free By 2021.

What generation has the most vegans?

While millennials may boast a larger percentage of self-identified vegetarians and vegans than any other generation (nearly 12 percent), recent studies reveal that Gen Z might be even more into vegan food.