Who is the vegan diet targeted at?

What demographic is most likely to be vegan?

Vegans are most likely to be females under the age of 35. When did you become vegan? 78% of vegans went vegan between the ages of 16 and 34, with 52% between the ages of 16 and 24. The average (mean) age for turning vegan is 24.1, although the most frequent ages are 19, 20 and 21.

Which generation is more likely vegan?

Gen Z and millennials are most likely to go vegan or vegetarian to help the planet – while baby boomers are leading the way when it comes to shopping local and going plastic-free, according to research. A study of 2,000 adults has examined the actions being taken by different generations to help the environment.

What demographics are vegan?

One fourth (25%) of U.S. adults always or sometimes eats vegan meals when eating out. Six percent of American adults are vegetarian (including vegans) all the time, and half of the vegetarians are also vegan (three percent of American adults).

What percentage of the black population is vegan?

By the late 2010s research was showing that up to 8% of Black Americans identified as vegan, as compared to about 3% for the US population as a whole.

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What age group is most vegetarian?

Vegetarianism is less prevalent among older Americans: 2% of adults aged 55 and older say they adhere to a vegetarian diet, compared with 8% of 18- to 34-year-olds and 7% of 35- to 54-year-olds.

What Percentage of Americans Are Vegetarian?

Vegetarian Number of Interviews
% n
Women 6 485
Age
18 to 34 8 210

Are Gen Z more likely to be vegan?

While Gen Z are more likely to be vegetarian than those age 55+, they are less likely to be vegetarian or flexitarian compared to those aged 25-34 and 35-44. Gen Z and Millennials are also slightly more likely to be vegan than older age groups.

What are Gen Z eating?

Rather than sitting down for lunch or dinner, Gen Z prefers to eat short meals or snacks during the day. Their focus is on healthy food with 54% of them saying they prefer to eat healthy snacks. However, when asked to choose their favorite snacks, only 3% of them mentioned fruits, vegetables or nuts.

What generation eats the most meat?

Because Millennials age 25-34 are the most likely to report eating plant-based meat products, they make up the largest share of plant-based meat eaters.