Who are most likely to be vegan?
The groups most likely to be vegan trend towards 30-49 years old, earn under $30,000 annually, and follow a liberal ideology.
What percentage of the black population is vegan?
By the late 2010s research was showing that up to 8% of Black Americans identified as vegan, as compared to about 3% for the US population as a whole.
Who is the vegan consumer?
According to a 2016 survey, people from the Asia Pacific region are the most likely to follow a vegan diet. A survey of U.S. adults found that about 60 percent of consumers considered a vegan diet to be healthy, and 12 percent of Americans under the age of fifty years identified as vegan or vegetarian in 2016.
What are vegan consumers looking for?
Plant-based consumers are likely to reach for whole food protein sources like beans and whole grains, according to Mintel. Nearly two-thirds (63%) would like more meat alternatives made with whole foods (e.g., vegetables).
What age groups are most likely to be vegetarian?
% of Adults
5% of females 18-34 are vegetarian, and an additional 12% of females 18-34 never eat meat. 2006 Vegetarian Resource Group 9% of women are vegetarian, nearly twice as many as among men (5%). 9% of adults age 45-54 are vegetarian, vs. 5% of 18-24 year olds.
What percent of Gen Z is vegan?
More and more consumers are adopting vegetarian and vegan diets in the United States. Where only 2.5 percent of Americans over the age of 50 consider themselves vegetarian, 7.5 percent of Millennials and Gen Z have given up meat.